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The Entry Point to the South East Asian Pet Market

On the heels of the highly successful Pet Fair Asia in Shanghai, Pet Fair SE Asia will provide North American suppliers with the opportunity to further penetrate the growing South East Asian pet market. Pet Fair SE Asia is exclusively a B2B event, and is expected to welcome 7,500 trade buyers from throughout the ASEAN region.

PetFair SEA’s virtual event ‘PreConnect’ is back for a third edition from December 1-3, 2022. Extended to three days, PreConnect will once again provide export-oriented pet brands with a virtual bridge into Asia’s booming pet markets.

Why South East Asia?

  • With a similar profile to China 10 years ago, the South East Asian pet product market is expected to grow up to 20% annually, from US $4 billion today to US $17 billion by 2030.
  • Within South East Asia, Thailand is the market leader, accounting for 43.6% of the total pet care market, with growth expected to continue, specifically in the category of dry dog food.
  • Changing consumer lifestyle and increasing disposable income is driving increasing acceptance of pets throughout the region, including the more nutritious and healthy pet foods with an +8% increase in pet ownership per year.

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