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The 8th Milano World Food Exhibition

Held every two years in Milan, TUTTOFOOD welcomes over 80,000 professional food and beverage industry visitors to experience the latest innovations and freshest trends in the industry.

American-style fast food chains, buffets, and salad bars are gaining popularity in the Italian market. This move towards more convenient dining has led Italian importers to seek out U.S. food products adapted to self-service eateries. Many bars, restaurants and food service companies also are seeking foods that microwave easily. Italians are consuming increasing quantities of breakfast cereals, organic and snack foods.

The Italian youth market is especially interested in lifestyle foods such as American microbrew beers and salted snacks.

Why exhibit at TUTTOFOOD?

  • Italy is the third-largest economy in the euro-zone, with a 2018 GDP estimated at $2.2 trillion and a per capita GDP of $36,800.
  • Imports of Consumer-Oriented Products from the United States reached $418.5 million in 2017.
  • There’s growing potential for U.S. imports, as U.S. products are viewed as “trendy, new and innovative” and integrated into their lifestyle.
  • Italian tastes are evolving and international and ethnic food products are now more sought after.
  • US food products with good sales potential in the Italian market include: salmon, lobster, dried plums, tree nuts, Tex Mex and ethnic foods, sauces and condiments, snacks, chocolate, and microbrew beer.

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