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China’s most important trade event for the food & beverage industry

Each year SIAL China positions itself as "the event" not to be missed for accessing the Chinese and Asian food market. Having welcomed over 117,500 professional visitors in 2019, SIAL China is the world’s 4th largest food and beverage tradeshow, and largest in Asia.

Join us in Shanghai for the Official USDA-endorsed USA Pavilion at SIAL China 2020, granting the best means of making your products known and for positioning them directly with the various import/distribution segments in China and Asia.

Why exhibit at SIAL China 2020?

  • There’s a strong demand for imported food and beverage product, driven by the growing familiarity and demand for imported food products, China’s expanding economy, and rising disposable incomes and urbanization.

  • Products made in the United States are trusted and deemed higher quality by Chinese consumers.

  • Despite current increased tariffs, USA Pavilion exhibitors at SIAL China 2019 still reported over 760 serious contacts, $3.1 million in on-site sales, and $84 million in projected sales.

  • By the year 2021, retail sales in the packaged food market in China are expected to reach nearly US $309.6 billion, a growth rate of 30.1%.

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