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The Entry Point to the South East Asian Pet Market

On the heels of the highly successful Pet Fair Asia in Shanghai, Pet Fair SE Asia will provide North American suppliers with the opportunity to further penetrate the growing South East Asian pet market. Scheduled January 20-22, 2021 in Bangkok, Pet Fair SE Asia is exclusively a B2B event, and is expected to welcome 7,500 trade buyers from throughout the ASEAN region.

Get a Head-start with PetFair PreConnect on October 14, 2020!

This is an economical & powerful platform, where the virtual event PreConnect in October is deductible from the total of exhibiting in-person in January. With PetFair PreConnect, your company can…

  • Tell your brand story and show market presence from the comfort of your home
  • Pre-meet the region’s top buyers virtually
  • Reduce lead time and speed to market
  • Get direct market feedback for your products from Asia’s top distribution and retail players

Why South East Asia?

  • With a similar profile to China 10 years ago, the South East Asian pet product market is expected to grow up to 20% annually, from US $4 billion today to US$20 billion by 2030.
  • Within South East Asia, Thailand is the market leader, accounting for 43.6% of the total pet care market, with growth expected to continue, specifically in the category of dry dog food.
  • Changing consumer lifestyle and increasing disposable income is driving increasing acceptance of pets throughout the region, including the more nutritious and healthy pet foods.


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